A logo, like for any business, should accurately represent the company’s beliefs, values, and services. This does not always apply to production company logos. Most production company logos are fairly detailed and visually interesting, as well as being uniquely original.
I’m primarily interested in Paramount’s logo, particularly its origin as the landscape of the artist’s hometown in Utah. It inspired me to make the logo based off the landscape where I live. Though a swamp is slightly less pleasant, I decided to base it off of a mangrove tree and use the roots to create the company's name.
Speaking of the company name, I created the original one “Venture II Studios” by taking the first initial of my partner and my name, “V,” and thought of a word beginning with that letter. I chose “venture” since it means to undertake something grand and risky, and making this project is one in and of itself. Black was also a color that would work on any background, as well as letting the colors be inverted, like Blumhouse's logo.
My first draft was a simple silhouette of a mangrove tree with the roots spelling out “Venture 2” with the word “studios” added beneath it. However, I thought it looked off, like an indie game company logo versus a production company. I realize that does not really make sense, since in both cases there is no real formula for a logo, but the thought might come from the Jane Doe shirt from Life is Strange.
The Jane Doe shirt in question featuring Max
I asked for feedback on the logo from my teacher and some friends, and most told me that the “Studios” threw off the whole design. So, I ditched it. "Venture II" is unique enough. I added more details to the leaves and integrated more root hairs on the text to make it blend in smoother, and changed the 2 to roman numerals, and I think it feels more seamless.
First Redesign (Remove the Studios part) Second Redesign (Add leaves)
Was going to be the final version but the roman numerals look like a "D"
No comments:
Post a Comment